Luchford APM wins coffee brief

Fashion and lifestyle agency Luchford APM has won a consumer brief to promote Nestle coffee brand Nespresso, beating off five agencies including incumbent Weber Shandwick.

Luchford APM, led by well-known lifestyle PRO Kelly Luchford, will support the coffee company through this year's brand expansion, including plans to open new Nespresso shops. There are currently two Nespresso 'boutiques' in London.

The brand has been fronted by Hollywood star George Clooney since 2006.

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