Blair was known for his uncanny understanding of how the media operates. But now his former communications chief David Hill has revealed that Blair ‘did everything he could while at Number 10 to avoid being distracted by the media'.
Hill was Downing Street communications director from 2003 to 2007 and is now a director at Bell Pottinger. He gives an exclusive interview to PRWeek this week.
Hill said of Blair: ‘His attitude was always that he had people working for him whose job it was to keep in constant touch with stories and he was not going to allow a story to deflect him from his strategic approach unless absolutely necessary.
‘So, he did not listen to a single edition of the Today programme from 1998 until he stood down last June - and I'd bet my bottom dollar he still doesn't.'
Hill added: ‘As far as I am aware, he never watched a TV news bulletin - or listened to a radio bulletin - during the four years I was at Number 10.'