Speedo appoints S&X

Global swimwear brand Speedo has appointed Birmingham based S&X to handle its 2008 international brand campaign account in the build up to Beijing.

Speedo: hires S&X
Speedo: hires S&X

S&X created the concept for the international launch of the brand’s new elite performance swimsuit, the Speedo LZR RACER.The project is being managed by S&X director Paul Phedon, who was formerly international marketing director for Speedo International.

The Speedo LZR RACER was launched on four continents, beginning with a launch in Sydney, followed by Tokyo then London and finally New York. S&X employed hologram technology to re-create a life size ‘time-travelling’ Olympic gold medalist Michael Phelps at each launch.

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