The GlobalCom network is a worldwide group of independent PR and marketing comms agencies. The network's headquarters are in Belgium and it has more than 40 global partners and affiliated agencies.
'GlobalCom is not a loose network of agencies. It is a formal business with partners paying for the marketing and administration of the global organisation,' said Medicom Group chairman Martin Ellis.
Medicom Group is charged with building the network's international and European healthcare practice. The agency will work to build expertise in key markets lacking in healthcare PR experience.
'Joining the network will benefit existing clients and aid new international business for the agency. It also puts us in a position to compete with public agency networks such as Omnicom and WPP for accounts,' said Ellis.
'Increasingly companies are doing deals with global agencies and independents cannot compete. The network gives us this opportunity,' he added.