PR support given to deprived housing estate

Housing group Circle Anglia has appointed Norwich-based Tribe PR, formerly Band & Brown Communications, to support a project to raise the profile of a deprived housing estate in Essex.

Circle Anglia is currently redeveloping the Vange estate in Basildon, an area of high deprivation with a negative reputation locally. Tribe has devised a campaign to help combat the negative perceptions of the area and encourage people to invest in property on the estate.

Tribe's brief is to inform target audiences of the regeneration the area is undergoing as well as highlighting the opportunity for local people to own an affordable home there. The aim of the project is to sell 90 new homes on a shared ownership scheme.

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