Redhead wins virtual gym

Redhead PR has won a retained account with an internet gym claiming to be 'the future of personal fitness'.

VirtualGym TV is an online bank of fitness training sessions that is being continually updated.

Redhead has been brought in to promote the site for a year, handling both corporate and consumer PR.

It will target large corporates, encouraging them to provide site membership for their employees through media such as the FT and Director magazine.

It will also use women's weeklies, nationals and online media to raise awareness among consumers, positioning the site as a convenient way of getting fit for people who are 'cash rich time poor'.

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