Zopa hired Bite in 2006 for a £160,000 brief, replacing FD (PRWeek, 25 May 2006).
At the time, Beacon Strategic MD Martin Campbell joined Bite as part of the Zopa pitch team.
His small financial services agency worked alongside the larger tech specialist when they secured the account.
'The PR job simply evolved; it was no longer necessary to put Zopa on the map,' said Campbell of the change in strategy. 'If a wider brief is required, Bite or another large agency might be brought back in. The job now is slightly more tactical and specialist.'
Bite MD David Hargreaves said 'commercial pressures' at Zopa resulted in a refocus from consumer PR to the personal finance media, adding that the online loan outfit had been a 'great client'.
Zopa has been billed as 'the eBay for money'. Its digital community allows customers to make transactions at a lower rate than banks.
The website has been through four PR agencies since its 2005 inception, with Sputnik handling its initial launch (PRWeek, 25 May 2006).
- Separately, Bite has landed a brief to promote content management company Interwoven.
Its clients include BT and Toshiba, which both use Interwoven's web tools.
Bite pitched against five other agencies, including Hotwire, Brands2Life and incumbent Cohn & Wolfe.
The agency's director of planning, Nick Rappolt, will lead the account team, reporting to Interwoven's US PR team and marketing director for Europe Tony Heyworth.