Custard PRO joins online start-up

Loewy-owned Custard PR has lost one of its senior PROs to a web start-up.

Zuzanna Pasierbinska-Wilson started as head of marcoms as last week after more than seven years with Custard and its sister agency Rainier PR.

Pasierbinska-Wilson said she would be responsible for 'everything from brand identity to online marketing and PR' for the site, which she described as 'a social network for business'., launched in the UK last year, aims to replace the intranet, allowing companies and their clients to access online project management tools and shared documents.

'It's the same principle as social networking, as it's collaborative,' she said.

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