National daily paper Thanh Nien has brought in the publicity firm to drum up interest in next month's Charming Vietnam Gala, which will include a concert at Westminster City Hall and a cultural festival. Platinum-selling Asian pop stars and Eastern beauty pageant winners have also been invited to participate.
Golden Goose co-founder Miki Watson described the festival as 'Olympic scale'. The agency has secured the involvement of UK Theatreland 'supergroup' Teatro, who will join Vietnamese sopranos on stage.
The event coincides with the 21st anniversary of the end of Doi Moi, Vietnam's glasnost, and will see Vietnamese Prime Minister Nguyen Tan Dung make his first official UK state visit in 15 years. The Doi Moi reforms saw Vietnam's ruling Communist party encourage free-market enterprises for the first time.