P&O to use Four Comms for gala

P&O Cruises has called in Four Communications to handle the naming ceremony for the largest cruise ship built for Britain.

The spectacular event to give the 117,000 tonne ship the working name Ventura will be led by the ship's 'official godmother', Dame Helen Mirren. The gala is scheduled for 16 April in Southampton.

Four has recommended that Mirren delegate the task of smashing the champagne against the hull to a crack team of Royal Marine Commandos, who will abseil down the 17 decks of the ship.

Four's appointment was made without pitch by P&O Cruises' head of PR, Michele Andjel.

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