Red board director Jo Patterson will start as Lexis' new consumer head on Monday following a period of maternity leave. Patterson has been at Red since 1999, spending five years at board level.
At the same time, Lexis director Matt Buchanan is set to move to Red, where he will be head of consumer brands. Buchanan will start his new role in April, reporting to deputy MD Ed Staples. He was responsible for some of Lexis' biggest clients, including MySpace and Coca Cola.
'I am sure both hires will only serve to enhance the respectful rivalry between our agencies,' said Lexis CEO Margot Raggett of the moves.