French shopping portal brings in Racepoint for UK push

French shopping website Twenga has brought in PR support in hopes of replicating its success in the UK.

Twenga: UK push
Twenga: UK push

Larry Weber's Racepoint Group won the brief after a competitive pitch, and will promote the shopping search engine to UK consumers.

Twenga allows users to find product information and retailer ratings in one place, along with price comparisons on items ranging from gadgets to lingerie.

Racepoint UK MD Jay O’Connor said she expects Twenga to prove as popular here as it has in its home market. 'Twenga is different to other sites because it’s wholly impartial,' she said. 'It has experienced phenomenal growth in France over the past 12 months.'


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