DIARY: Clicks2 stunt really takes the biscuit

An appeal to the PR agency or in-house department at Clicks2Customers: Please please, stop sending PRWeek fortune cookies.

Not least because, instead of a fortune, the bit of paper inside the delicious cookie merely advertises the Clicks2 brand. Admittedly, by writing this request, Diary is acknowledging awareness of said brand, so perhaps direct marketing works after all. Sigh.

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