LETTER: Starbucks is on the right track in the UK

I don't know whether to be surprised or not at the way the statistics were reported by PRWeek in your article 'Starbucks reviews its direction' (Analysis, 15 February).

The fact that 46 per cent of people think Starbucks has become 'more fashionable' over the past two years makes impressive reading for a market leader.

It is also consistent with industry research by Allegra Strategies voting Starbucks the nation's favourite coffee house. We are proud that Allegra Strategies' research shows we have gained significant ground as an ethical brand.

But we recognise we need to listen to and learn from our UK stakeholders. We have strategies in place to do exactly that.

Brian Waring, marketing director, Starbucks.

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