Technology: Summer magic
Digital PR agency Way to Blue has been briefed to promote DreamWorks summer blockbuster Kung Fu Panda on social networks and online blogs. The animated comedy, voiced by Jack Black, Angelina Jolie and Dustin Hoffman, will be released in the UK on 4 July. The agency handled online press for last year's Sony Pictures hit Spiderman 3 (PRWeek, 28 March 2007).
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