The agency was hired without a pitch following work with rival clinic The Wholistic Medical Centre. The Dove Clinic has called in its first PR support to promote its complementary health services for the seriously ill.
The Dove Clinic, run by Dr Julian Kenyon, founder president of the British Society of Integrated Medicine, works alongside traditional medical care to hasten patients' recovery and maximise their quality of life.
CCD will handle consumer PR for the integrated treatment of serious and chronic illness and medical PR to encourage consultants to refer patients. The agency will target consumers and medical consultants.
CCD MD Justin Clark will head the account and report to Dr Kenyon.