Cacchioli joins in the newly-created role of vice president, corporate comms for EMEA, and reports into senior vice president and MD for EMEA Wynne Roberts.
Cacchioli is charged with developing an integrated comms strategy across the 35 markets in the EMEA region. He also aims to raise awareness of the Herbalife brand in the region.
Cacchioli previously worked as global head of comms for travel network Travelport GDS and at food retailer Prêt a Manger.
'It has never been more imperative for people to understand the importance of good nutrition and to have access to products which enable them to lead a healthy, active lifestyle,' said Cacchioli.