Whyte & Mackay hires DADA for PR support

Glasgow-headquartered PR shop DADA has been hired by Scottish drinks company Whyte & Mackay to handle the PR for its entire drinks portfolio.

Norman: drinks win
Norman: drinks win

DADA was awarded the account following a five-way pitch.

The Glasgow-based drinks firm has brands including Whyte & Mackay Blended Scotch Whiskies, The Dalmore Single Malt, Jura Single Malt and Vladivar Vodka.

The agency is tasked with handling all the UK-wide activity as part of the six-figure account.

DADA MD Oli Norman said: 'Technology and travel links are continually bringing major cities in England and Scotland closer together and this opens up the traditionally London-centric PR market onto a national scale.'

DADA has also been hired by Domino’s Pizza to manage its PR activity across its Scottish franchise network. 

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