BGB to boost budget travel site

A budget travel booking website has hired specialist PR support as it aims for the number one position in an increasingly crowded market.

Amsterdam: budget destination
Amsterdam: budget destination

HostelBookers has brought in travel and lifestyle agency BGB for an EMEA consumer and trade brief.

The website allows travellers to book accommodation in over 10,000 hostels and hotels worldwide without a booking fee. Its top destinations include Amsterdam, Chicago and Bangkok.

HostelBookers has briefed BGB to carry out an initial trade campaign, positioning the website as the market leader in the budget accommodation sector.

The agency will then launch HostelBookers' new local language websites to the Spanish, French, German and Italian consumer markets.


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