Oliver Wilson is to join the not-for-profit body as comms director at the end of March.
He moves from The British Horse Society, where he has been the director of comms for the past three years.
The CLA is the membership society for owners of land, property and businesses in rural England and Wales.
Wilson will be in charge of all media relations and aims to protect the interests of the rural economy in England and Wales.
He will oversee the six-strong regional comms team, based across the country.
Wilson said he would be working closely with the lobbying team to ensure more merging of media campaigns. He wants to build the CLA's profile in the nationals.
Before the British Horse Society, Wilson headed up comms for the Catholic Church in England and Wales, as well as being media adviser to Cardinal Cormac Murphy-O'Connor. He has also worked in financial comms in the City, and was a business writer at CNN Television and reporter at The Sunday Telegraph and Daily and Sunday Express.
Richard Jarman is the former head of department. He is now head of government and community relations at Oxford University.