The Assistance Dogs UK (ADUK) partnership will use its 'year of the assistance dog' campaign to educate service providers about disability discrimination law.
'Our message was being diluted when we worked separately,' said Guide Dogs media and special projects manager Chris Dyson. 'This is a huge stride for us to come together. Campaigning as one voice gives us far more clout.'
The campaign will see ADUK awarding 'Dog Stars' to businesses making their premises and modes of transport accessible to guide dog users. Downing Street received the first award last week.
Dyson said the team wants to encourage change through positive publicity, rather than naming and shaming.
ADUK consists of PROs from Canine Partners, Dogs for the Disabled, Guide Dogs, Hearing Dogs and Support Dogs.