From prweek.com

CONSUMER: De Beers Group Marketing has taken on consumer PR agency Exposure for project work.

AGENCY: Porter Novelli has poached one of advertising's best-known trend spotters to take the newly created role of chief marketing officer. Marian Salzman, who popularised the term 'metrosexual', joins next month.

CONSUMER: Californian wine brand Echo Falls has appointed Shine Communications as it seeks to target women in their early twenties.

www.prweek.com/uk for the full versions of these stories.

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