Jones will oversee activity at BMA, Mantra, Rainier and Rainier's two sister agencies, Custard PR and Lighthouse. He said his role was to 'streamline the reporting process'.
Jones will report to Loewy CEO Charlie Hoult. He continues his existing roles as chairman of Penrose Financial and board lobbyist for PPS Group.
Meanwhile, Mantra founder partner Debbie Wosskow will leave the agency at the end of this month, just seven months after selling up to Loewy.