The campaign in expected to be one of the focuses for new Home Office director of comms Yasmin Diamond, who starts her new role on Wednesday.
No details have been given yet about what is expected from the campaign, but the Home Office has confirmed that it will be seeking tenders from agencies for the work.
Diamond replaces acting director of comms Simon Wren who will take the Home Office's head of news role.
Diamond joins the Home Office from maternity leave. Previously, she was the top communicator at the Department for the Environment, Food and Rural Affairs (Defra).