Asda account up for grabs

Asda will hold a pitch for its sought-after public affairs account this Wednesday.

Asda: sought-after brief
Asda: sought-after brief
Lobbying firms were put on alert last week when it emerged that the supermarket chain is tendering for an agency to provide a combination of intelligence gathering, analysis of issues and monitoring of Westminster and Whitehall.

A number of agencies have already been invited to pitch for the account, believed to be worth six figures.

The account is currently held by Bell Pottinger Public Affairs.

The brief now up for grabs is separate to the account that Bell Pottinger won just weeks ago with Asda's property PR division.

The Wal-Mart owned supermarket chain recently hired Bell Pottinger to help with a massive expansion in the number of stores it has in London and the Thames Gateway (PRWeek, 25 January ).

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