Monsta to handle download service

Entertainment PR startup Monsta is to launch a mobile music download service to the consumer press.

Cliq users can instantly download music from the radio, thanks to partnerships with stations under the Heart, Galaxy, Real and Smooth umbrellas.

Monsta founder Charlotte Hickson has been briefed to use her entertainment and talent PR connections to raise awareness of Cliq. Hickson started the agency last year, but previously worked at Lynne Franks PR and 19 Entertainment (PRWeek, 24 October 2007).

Cliq parent company UBC Media also works with Portland PR, which co-ordinates trade and corporate activity.

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