As group comms director Nicola Marsden will be responsible for QinetiQ's internal and external comms, public affairs, corporate responsibility and brand marketing. She joins on 31 March.
Marsden has been director of group comms at FTSE 250 firm National Express since 2001. The coach giant, which also runs the C2C, One and East Coast rail services, is yet to replace Marsden in the top comms role. Before joining National Express, she worked for City PR firm FD.
Marsden joins as QinetiQ is still shaping its image following the privatisation of the company in 2001 and listing in February 2006.
‘I want to make people more aware of what QinetiQ is about,' said Marsden. ‘It is often difficult for newly listed companies. We will be talking to consumers and the huge number of stakeholders in the business.'
The Government retains a 19 per cent stake in the firm, but last year the National Audit Office (NAO) conducted an inquiry into the privatisation of the firm to determine whether UK taxpayers received good value for money from the sale.
In November, the NAO reported that taxpayers could have gained many millions and criticised rewards for QinetiQ's bosses.
Last month QinetiQ said it expected robust full-year results, after a strong third quarter. The firm's invasion of the lucrative US defence market has apparently begun to pay dividends, with strong orders from across the Atlantic.
Earlier this month QinetiQ made its first move into the Australian market with three acquisitions and a combined historical turnover in excess of £20m a year.
Marsden's appointment follows the exit of Nicky Louth-Davies last year (PRWeek, 8 December 2007). Louth-Davies left QinetiQ to take the senior comms role at Rolls Royce. In the interim, senior comms manager David Bishop has assumed responsibility for Louth-Davies' role. National Express is looking for a permanent replacement.