Kerzner hires BGB and Freud for Dubai Palm launch

Luxury resort developer Kerzner International has hired BGB Communications and Freud Communications for a joint brief to handle the launch of its flagship resort on the Palm Jumeirah in Dubai.

Kerzner: artist's impression
Kerzner: artist's impression

The 'Atlantis, The Palm' resort opens in September this year and includes 17 restaurants and bars, a water park, and a lagoon.

The agencies will work together on a UK corporate, lifestyle and travel media relations brief for the resort.

BGB account director Angela Maini said: 'It will be critical to put into place a campaign to continue the momentum after the grand opening. We will work with trade partners in order to engage interest and drive early bookings, positioning it as a "must experience" hotel and day attraction.'

BGB will target travel, food and wine, lifestyle and spa titles as part of the brief.

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