Technology: Braben to assist web dating firm

Online dating software company White Label Dating has brought in support for both its consumer and corporate business following a four-way pitch.

Media specialist Braben will promote the software outfit, which allows brands to create their own online dating websites, friend finders or social networks within minutes. White Label Dating was founded by web entrepreneurs Ross Williams and Steve Pammenter in 2003 and currently boasts annual revenues of £8m.

Braben associate director Richard Cook and his team will promote the company's white label software to IT directors, while also targeting 'specific, niche, consumer audiences' with White Label Dating's own websites, including They also offer membership databases, payment processing and tax services.

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