Toshiba's Computer Systems Division, which includes its laptops and computer accessories, has handed rival Nelson Bostock a consumer and B2B brief after more than a decade with Bite. This part of Toshiba's business alone is thought to be worth in the region of £250,000 annually.
Nelson Bostock is already retained by Toshiba for much of its consumer, corporate and trade PR. Toshiba has made the decision to work solely with Nelson Bostock in the UK after handing its advertising and media buying business to single agencies last year. Toshiba called the decision to stop working with Bite 'a logical extension to this process'.
Bite head of cleantech Nick Rappolt, who led the Toshiba account, said: 'It was an amicable split... Obviously it is a shame, as Toshiba was a wonderful client, but it is consolidating its marketing activity.'
Nelson Bostock will handle media relations for the newly launched Toshiba Portege R500 (pictured), billed as 'the world's lightest laptop', weighing 779 grams. The laptop is being promoted as a challenger to Apple's much-hyped Macbook Air.
Nelson Bostock has worked for Toshiba for almost 20 years, promoting its range of home entertainment equipment under the UK Consumer Products Division umbrella. The agency also holds corporate briefs for the Toshiba Corporation at both UK and European levels, as well as a UK trade PR remit for the Business Communications Division, which sells telephone systems.