The Cubitt Consulting Bursary will be awarded to an undergraduate student reading English or History at Jesus College, Cambridge, and will make a substantial contribution to living costs over a three-year period.
The triennial award will be made at the discretion of the Fellows of the College, and will include an internship opportunity with Cubitt.
The award is thought to be the first such bursary contributed by a UK financial PR agency.
'We are delighted to offer this bursary, which will make a meaningful difference to maintaining the widest possible access to one of the world's greatest universities,' said Cubitt founder Simon Brocklebank-Fowler, a Cambridge alumnus himself. 'As a firm, we are dedicated to investing in the future of the comms industry.'
Cubitt also has a partnership with Cass Business School (PRWeek, 30 November 2006). The agency funds two associate - or 'more junior' - directors annually through MBAs at the London-based school.
'The funding of means-tested bursaries to ensure that students of the highest ability and potential can attend the college irrespective of their financial circumstances is a central part of our overall endeavour,' said professor Robert Mair, Jesus College master.