Saltmarsh beat off ADPR, Midnight Communications and incumbent Blue Bear Communications in a four-way pitch. The agency's brief is to support five specific marketing campaigns, worth a combined £450,000.
Tourism South East is responsible for the promotion of Kent, East and West Sussex, Surrey, Hampshire, the Isle of Wight, Berkshire, Buckinghamshire and Oxfordshire. Part of Saltmarsh's job is to co-ordinate the messages of the various organisations involved.
Saltmarsh is planning a media relations-led account targeting the nationals, luxury titles such as Conde Nast Traveller and lifestyle and women's magazines.