McGregor-Paterson is currently MD at CCA London. In his new role working for Chandler Chicco Companies (CCC), he will oversee the EU business unit's client services.
The new unit combines existing services in the agency aimed at ‘ensuring market access and favourable policy and reimbursement environments for new and established brands'.
Chandler Chicco Companies comprises Chandler Chicco Agency as well as its smaller sister agencies Biosector 2 and Litmus Medical Education.
CCC EU director of operations Fiona Hall said: ‘The pharma industry continues to go through significant evolution. The new unit will work in partnership with our clients and our other brands.'
The EU business unit will be staffed by seven existing employees, plus an unspecified number of yet-to-be-hired new recruits.
CCA has brought in Jeff Smith to take over McGregor-Paterson's MD role.
Smith joins CCA London following 18 months as CEO at Huntsworth Health-owned Broadstreet Inc, a US-based marketing comms group.
Before Broadstreet, Smith was CEO of London-based healthcare comms agency Avenue HKM, also owned by Huntsworth. Enter your main article text here. You may paste from Word by using the 3rd icon in on the 2nd row.