Adam Vincenzini has managed brand and event PR and sponsor leverage at Australia’s governing body for cricket for the past three years.
He has now moved back to the UK and will be responsible for Paratus’ sports and sponsorship clients, an area the agency is looking to expand.
Paratus co-founder John Rivett said Vincenzini’s experience of sports and sponsors would be crucial for the agency.
‘Sport, sponsorship and major events continue to capture the imagination of both the British public and the media. With London 2012 on the way, brands are constantly searching for ways to stand out in the sponsorship crowd’, he said.
Vincenzini was at the helm of Cricket Australia’s press office during last winter’s 3 mobile Ashes Series between Australia and England.