Six in ten respondents to a new survey by CSR consultancy Corporate Citizenship agreed ‘in a time of economic recession, there will be pressure to cut back on CSR efforts'.
The survey also found that there is a growing divergence of views between corporate responsibility practitioners, business leaders and social activists on the key priorities for business in 2008.
While businesses see climate change as the major challenge, activists are more concerned about poverty and social inequality.
The agency said one way to deal with increasing pressures on the CSR function is to incorporate them intro mainstream business activities.
‘In our view, the key for future success - for business and society - is this notion of integration,' said Corporate Citizenship joint-chair David Logan.