Threepipe pushes free downloads for football fans

A mobile marketing company aiming to ‘commercialise’ Bluetooth technology at football stadiums and shopping centres has brought in Threepipe for a comprehensive PR brief.

Football: free downloads
Football: free downloads

Bluepod Media has developed hardware that allows mobile phone users with Bluetooth to download content depending on their location or venue.

The company has so far linked with ten top football clubs including West Ham and Blackburn Rovers. The agreement allows football fans to download club profiles, fixtures, and sport news for free within each stadium on match days.

Bluepod Media has made a similar agreement with Vue Cinemas and Bluewater Shopping Centre parent company Lend Lease Retail.

Threepipe co-founder Jim Hawker and his team will promote the Bluetooth marketing outfit to potential partners and to industry press. ‘Although Bluepod has been going only for a few months, in November they took half of all the UK’s mobile advertising spend,’ Hawker said.

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