Technology: Headstream wins Virgin book pitch

Digital specialist Headstream has been handed a brief from Virgin Books to promote its titles online.

The Southampton outfit will start this month, publicising a health title aimed at those struggling to keep New Year's resolutions.

Headstream will promote weight loss guide The No Crave Diet, written by a husband and wife team of doctors, by targeting high-traffic lifestyle websites.

The agency has experience with blogger relations, having worked on digital campaigns for controversial film The Kite Runner (PRWeek, 5 November 2007) and the online relaunch of movie magazine Total Film (PRWeek, 13 June 2007).

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in