Agency bosses Malcolm Gooderham and Nick Bent have persuaded the duo to join the agency's 'leadership panel'. The panel comprises a range of consultants with various specialities who help out on accounts on a part-time basis.
Wegg-Prosser will combine the new role with his current post as director of corporate development at the Russian new media company SUP. He was a special adviser to Mandelson before the latter's first resignation in 1998. He also worked for the now European commissioner where he was trade and industry secretary, before going on to be publisher of Society Guardian. At Ledbury, he will focus on new media and political relations.
McShane spent ten years at Number 10 as a special comms adviser. From 2000 to 2007, he advised former prime minister Tony Blair on how to handle the media and is now a currently a freelance comms consultant advising Greenpeace International.
He will advise on media and issues management for Ledbury.
The Ledbury Group was set up late last year (PRWeek, 30 November 2007). Gooderham is a former Weber Shandwick director who also served as press secretary to Michael Portillo. Nick Bent served as special adviser to Tessa Jowell at the Department for Culture, Media and Sport.