Business skills support provider Ixion Holdings is keen to capitalise on Prime Minister Gordon Brown's push on skills training.
It has awarded its first PR contract to the agency, which will aim to raise Ixion's profile through a mix of public affairs and corporate PR.
The four-strong team is being led by Chris Newman, associate director of the corporate communications and issues management team.
Newman said: 'Ixion doesn't have a huge profile and I think it recognises that there is a shift. There is a government push to try to engage skills in the economy, particularly in SMEs (small and medium-sized enterprises). Ixion realises that it needs to be at the forefront of that.'
The agency is kicking off the campaign by investigating the issues that are important to SMEs. It is also contacting regional press in the focus areas of the Midlands and East of England.
Ixion is a not-for-profit organisation that operates Business Link East, Essex Business Support Limited, The London Brokerage Consortium and Ixion Business Limited.
Ixion provides businesses and individuals with a way of accessing government funding for bespoke training and business support purposes.