Casio to hand out online brief

Casio Electronics is hunting for an agency to advise on online output across all of its brands.

The Japanese company is keen to reach out to its core market - male youths from 18 upwards - through digital media. Activity will focus on digital cameras and watches, with an expected media push around the GShock range, now in its 25th year.

Casio will hand the chosen agency a 12-month retainer in April. Head of marketing Tim Gould has not yet drawn up a shortlist.

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