Edelman signs up PR blogger

Edelman has signed up the blogger behind well-known PR site The World's Leading for a new business role.

Mark Pinsent, a Next Fifteen Group alumnus, was the force behind the acerbic blog that ran from 2006 until last October. The blog consistently poked fun at Edelman and its practices, although Pinsent is now calling his contributions to The World's Leading 'a persona'.

The former Text 100 director will oversee new business development in the tech and digital spheres, focusing on web 2.0 projects on behalf of current clients including Stella Artois and Shell.

Pinsent will report to MD of technology for Europe Jonathan Hargreaves.

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