Eulogy! nabs Big Brother: celebrity Hijack work

Virgin Mobile has expanded its brief for retained handset agency Eulogy! so it can support its sponsorship of the latest Big Brother incarnation.

Eulogy!: Big Brother win
Eulogy!: Big Brother win

Eulogy! ‘will execute a variety of competitions and PR campaigns generating awareness of Virgin Mobile's sponsorship and affiliation with Big Brother: Celebrity Hijack' the virtual mobile operator said.

Competition prizes will include the opportunity for Big Brother fans to win exclusive VIP access to the filming as well as Samsung mobile phones.

‘This year's programme is already proving to be great fun with great celebrity guests and lots of surprises for the contestants, which is making entertaining television,' said Eulogy! chief executive Adrian Brady.

Brady reports to Virgin Mobile head of consumer PR Simon Dornan.

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