Branded ‘philanthropic recycling for the 21st century’, buyoncegivetwice.co.uk, manages the admin, recruits donors, charities and buyers to the site for a ten per cent fee.
All of the other profits will either go to the original charity or the charity of the new buyer’s choice.
Bray Leino PR will target the charity sector and ethical buyers. The launch campaign will focus on a live auction in March, where celebrities and press will be invited to bid for items. The site goes live on 17 April 2008.