Agency to find 'golf stars of future'

Vertigo PR is to promote a nationwide golfing tour to attract young people to take up the sport.

Golf: seeking stars
Golf: seeking stars

Golf retailer American Golf has handed the newly-bought agency a six-figure brief to publicise Go4Golf, which will attempt to find young stars of the future.

The agency will work in partnership with stores, councils and educational bodies. As well as securing celebrity endorsement, there will be a nationwide programme of outdoor events, national and regional media sponsorships and product giveaways.

The tour will take place in over 40 town and city centres across the UK and will be launched to the international golf trade at this month’s PGA Golf Show in Orlando, Florida.

Vertigo has just been bought by MC2 Manchester.

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