The media training practice fits within the issues and crisis management team of team and Cross will report into its MD Tim Luckett.
Cross is tasked with expanding the practice's presentation training offer.Cross is a former BBC journalist and was previously head of media training for Weber Shandwick.
She is also an approved trainer for the CIPR, and has been running both its Media Training and Broadcast Media Awareness workshops for several years and has also recently advised The Foreign Office. Cross claimed: 'Proper media training has never been so important.'
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