The presenter of You are What You Eat has some reputation rebuilding to do after newspaper reports last year, which proved that a cat could qualify for the same degree, and forced her to reassess her use of it. Max Clifford, her then publicist, said he wished the title had never been used as it had caused nothing but embarrassment.
Stepping forward for the task that would have made David set aside his sling and ponder a career in carpentry is Henry's House.
Henry's House deputy MD Julian Payne said the agency 'relishes a challenge of difficult briefs, turning around public opinion' and also highlighted McKeith's upcoming TV show, book and as-yet-unveiled new projects.
The consumer hotshop is well qualified for the task, having previously handled difficult diva Kimberly Stewart.
