Tesco's health website has also been updated, with a new online Healthy Living tracker that counts calories and offers dietary advice. The retailer's investment in nutrition coincides with the unveiling of a new 30-minute in-store health check.
Launch Group will promote the new Light Choices food range and the overhauled Healthy Living range to the media in early 2008.
Agency CEO Johnny Pitt and his team focus on short-term projects rather than retainer clients. Recent tasks include helping Scotch whiskey brand Chivas Regal shed its ‘fogeyish' image (PRWeek, 17 October 2007 ).