Loganair hires PR agency to support franchise deal

Scottish airline Loganair is launching a PR push to attract more tourists and business travellers throughout the UK.

Loganair jet
Loganair jet
The BIG Partnership has been called in to oversee corporate and consumer PR activity on a retained basis.

Loganair currently flies to 16 airports throughout the Highlands and Islands of Scotland, as well as Glasgow, Edinburgh, Aberdeen, the Isle of Man and Dublin.

BIG is also tasked with raising awareness of the company's franchise agreement with rival Scottish airline Flybe, announced this week.

- Visit Scotland has hired Premier PR to promote its partnership with Harvey Nichols and website Vogue.com in hosting a Burns' Night event on 25 January. Premier will work with Glasgow-based Genuine PR on the event, to lure Londoners into taking a Scottish city break.

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