Outside boosts events roster

The Outside Organisation has launched an events division, and has added awards ceremony Tesco Magazine Mum of the Year 2008 to its client portfolio.

The division – headed by consumer director Annabel Fox – also includes existing clients Afrika! Afrika!, an African circus show soon running at the O2, the Elle Style Awards (PRWeek, 11 December 2007 ) and Naomi Campbell's Fashion For Relief.

Afrika! Afrika! Launches on 17 January at the O2 in Greenwich, London, and runs until April. It will feature 100 musicians, acrobats and other performers from 17 African countries, as well as food, drink and crafts from the continent.

Tesco Magazine Mum of the Year 2008 is an awards ceremony to recognise the achievements of real mums. Previously, the event was promoted by Neil Reading PR. 

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