So an invitation to a big bash was met with slight trepidation - until Diary discovered the provenance of the call. It appears PRWeek's '29 Under 29' feature (7 September 2007) offered more than an improved profile for the prodigious PROs featured.
This from freelancer Kunal Mehta, 27: 'Following my mention in PRWeek's Under 29 report, my proud parents sent the article to my family in India.
'One of my uncle's work colleagues was impressed and said I would be a "match" for his niece, Chinmayi, who works in advertising and marketing.
'I went to India for a Christmas break and ended up meeting her. We instantly clicked and got engaged.
'The wedding will be in India but the reception here in the UK - and, of course, you are all invited.
'Credit where it is due: thank you with all my heart PRWeek. I do not believe in magic, but I really did feel something oddly magical at the photoshoot.'
If you are a PRO looking for love, the photographer's name is Tom Campbell.